“21 DAYS OF ACTIVISM AGAINST RACISM” CAMPAIGN BRAND: AN EXPRESSION OF AFFIRMATIVE DESIGN
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Published:
Dec 10, 2019
Keywords:
Design afirmativo, Movimento negro, Antirracismo, Movimentos sociais em rede, identidade.
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Abstract
The Article presents the “21 Days of Activism Against Racism” Campaign, which began in 2017, The text focuses on the relationship of its participants with the values of the proposal through its brand. It introduce the dynamics of social action organization through social networks and the power of a design built in the struggle, the result of knowledge of black movements and based on point of view Afro-Brazilian, African and Black Diaspora worldview, which we call Affirmative Design. The text works with the concepts of social network movements presented by the communication theorist Manuel Castells and the sociologist Stuart Hall.
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How to Cite
Santos, S. L. dos, & Nojima, V. L. (2019). “21 DAYS OF ACTIVISM AGAINST RACISM” CAMPAIGN BRAND: AN EXPRESSION OF AFFIRMATIVE DESIGN. Journal of Black Brazilian Researchers Association, 11(Ed. Especi), 8–27. Retrieved from https://abpnrevista.org.br/site/article/view/763
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