CURLY ADDICTION: AESTHETIC AFRODIASPORIC
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Abstract
This article aims to reflect the context in which an esthetic movement presents itself as a phenomenon of the African Diaspora. It is about the rescue, recognition and belonging of curly and frizzy hair as political and racial identity. We assume that there is a large portion of women that the decline to straight hair, considering that the index of black women in search of strategies to return to natural and no chemicals hair have performed in groups of social networks in larger number. I identify the growing market for products to curl hair and a significant demand for the use and consumption of these. Taking the concept of hybrid esthetic (Mattos, 2009) to define uses and aesthetic behaviors to assert that there is a transition in the model esthetically considered positive. To develop this problem we will sustain ourselves in Postcolonial Studies to analyze the variables: rescue, recognition, belonging, political and racial identity. And the locus for mediation between theory and social practices undertaken by these women will be Curly Addiction (Vício Cacheado) group created on Facebook
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