UBUHLE: SOCIAL VALUES IN THE FIGHT AGAINST AESTHETIC COLONIALISM
Article Sidebar
Main Article Content
Abstract
Aesthetic destruction was one of the many atrocities employed by colonialism to disrupt groups of people coming from Africa, but history shows a centralization of black aesthetics in the social movements of the Black community, such as afros and box braids. This work presents an exploratory research in order to understand whether the social values added to the cosmetic services provided by a black-owned beauty salon in Belo Horizonte contribute to the empowerment and emancipation of black people. The data were collected from regulars at Salão Ubuhle. Through the analysis of excerpts from these conversations with the applied values, it was possible to conclude that the social values implemented to the customer service policies and procedures can assist black people in their individual emancipation process.
Article Details
Copyright Statement
- Authors retain copyright and grant the journal the right of first publication, with work simultaneously licensed under the Creative Commons Attribution License CC-BY 4.0 which allows the sharing of the work with acknowledgment of the authorship of the work and initial publication in this journal.
- Authors are authorized to enter into additional contracts separately for non-exclusive distribution of the version of the work published in this journal (eg, publishing in institutional repository or book chapter), with acknowledgment of authorship and initial publication in this journal.
- Authors are allowed and encouraged to post and distribute their work online (eg in institutional repositories or on their personal page) at any point before or during the editorial process, as this may lead to productive changes as well as increase impact and citation of published work (See The Effect of Free Access).