THE BLACK'S COLONIAL STEREOTYPE IN SOAP OPERA
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Published:
Jun 30, 2015
Keywords:
racial stereotype, colonial discourse, racism, soap opera
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Abstract
The racial stereotype is a strategy of colonial discourse, a form of knowledge and power that produces identifications and alterities. In Brazilian society, the stereotype of speech fulfills the function of ensuring the control and consent through the subaltern production of the black subject. With the mass culture, the discourse of racial stereotype becomes more effective of cultural production, having the soap opera the function of spread myths, values and ways of life of the ruling class and ensure, through the racial stereotype, the maintenance of its exclusionary social model, based on a racial and cultural hierarchy created by the colonial discourse.
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How to Cite
D’Almeida, J. R. (2015). THE BLACK’S COLONIAL STEREOTYPE IN SOAP OPERA. Journal of Black Brazilian Researchers Association, 7(16), 236–255. Retrieved from https://abpnrevista.org.br/site/article/view/106
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